The challenge was to create and install exterior storefront signage that embodied the high-end look David Clulow Opticians sought for their rebranded stores. This required crafting halo-illuminated logotypes from built-up steel lettering in a luxurious pearl gold finish, along with opal acrylic elements featuring warm, subtle backlit halo illumination.

At the heart of the signage for each store is the meticulously crafted halo-illuminated logotype, which serves as the focal point. These logotypes are complemented by smaller, solid acrylic letters, wet-sprayed in a light turquoise to perfectly match the brand’s guidelines. In addition, we produced illuminated double-sided projecting signs to enhance visibility from various angles, ensuring the brand stands out to customers approaching from any direction.

To complete the storefront transformation, contour-cut and reverse-applied window graphics were added to the glass frontage and entrance doors, delivering additional messaging tailored to each store.

Links Signs provides a comprehensive surveying service as part of our commitment to quality. For David Clulow, this included ensuring the structural integrity of the store fascias could support the new signage. By addressing potential issues like dry rot, asbestos, and rust early on, we ensured that our signage installations were not only visually stunning but also securely and safely mounted.

The result is a cohesive and eye-catching signage package that not only reflects David Clulow Opticians’ brand evolution but also enhances the visibility and appeal of their flagship stores.