PlayStation’s PS5 Launch
In Partnership With: TfL & PlayStation UK
Client
PlayStation’s PS5 Launch
Date
April 2024
Services:
- Digital Print
- Transport Signage
- Wayfinding
As part of a top-secret global media campaign, Links Signs installed graphics that transformed the London Underground for the launch of the PlayStation PS5.
Overnight Installation
Installation of all the graphics happened in one night – during engineering hours when the Underground is closed to the public. Links Signs’ fully trained and fully accredited in-house installation team undertook the complex project. Each location varied in size and the choice of vinyl to be used. Added to this all the relevant TfL Station Platform Roundels had to be removed, labelled and stored securely ready for re-installation once the promotion finished. This resulted in a huge logistical challenge.
Detailed Site Surveys
Involved from the concept of the campaign, Links Signs conducted detailed and extensive surveys of the stations – attention to detail was key. The survey included details like individual tile placements on the walls to create templates to ensure that Sony’s creative agency could format their creative accurately. Some of the graphics needed to seamlessly flow across the tiles already in place.
Project details – materials and machinery
- Vinyl – 3M Envision Print Film
- Laminate – 3M Scotchgard non-PVC overlaminate
- Printed on the in-house HP Latex 570 printer
- The West Ham station graphics were applied to an aluminium panel
- Sizes of the graphics – ranged from 2m x 2m up to 3m x 6m
- The graphics were in place for 4 weeks
